WhatsApp, the popular and worldwide messaging app, is currently testing a new feature that allows users to set a start and end time for events created in community announcement groups. This feature, which is currently available to some beta testers, makes it easier for users to plan their schedules and avoid conflicts. The new duration feature appears when an event is created in a community announcement group. Users can select a start and end time for the event and this information will be displayed to all members of the group. This allows users to see at a glance when an event is taking place and how long it will last, so they can plan their time accordingly.


WhatsApp's new 'duration' feature for community group chat events currently being tested | Image credit – WABetaInfo
The duration feature is especially useful for large communities where multiple events are planned. By having clear start and end times for each event, members can avoid scheduling conflicts and ensure they can attend all the events they're interested in. In addition to helping people plan their schedules, the duration feature can help keep events organized and on time. By setting an end time for an event, organizers can ensure it doesn't drag on too long and that people can leave if they need to. This can be especially helpful for events that require preparation or follow-up, as it allows attendees to set aside adequate time for these tasks.
The persistence feature is still in beta testing but is expected to roll out to all users in the near future. Providing tools that make it easier to create and manage events is just one of many new features WhatsApp is working on as the company continues to improve its platform and make it more useful for its users.