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Innovative technology brand TECNO today announced its collaboration with Hasbro’s TRANSFORMERS franchise. This exciting promotion will include the launch of an all-new TRANSFORMERS Edition in the TECNO SPARK 30 Series in September, reinforcing TECNO’s commitment to deliver more impactful and personalized product experiences with vibrant and iconic design for Generation Z and modern young consumers.
Through this collaboration, TECNO will channel iconic robots such as Optimus Prime and Bumblebee, the heart of the TRANSFORMERS universe, and deliver best-in-class performance improvements and design innovations through the upcoming SPARK Series to elevate the user’s smartphone experience. The new TRANSFORMERS edition will feature iconic TRANSFORMERS elements on its exterior and user interface design, while maintaining the exceptionally smooth performance and rugged durability of the SPARK Series.
Iconic brand collaboration
TECNO General Manager Jack Guo said: ““We are delighted to join forces with the powerful TRANSFORMERS franchise. This collaboration is a testament to TECNO’s relentless pursuit of modern design and technological innovation, and reflects our continuous efforts to build strategic partnerships and strengthen our bond with young consumers worldwide that resonate with their passions.”
The TRANSFORMERS series has captured the hearts of millions of people worldwide with its visionary storytelling and characters that represent fearless courage, unwavering justice, and indomitable spirit. The series is immensely popular and has a strong following among fans of all ages worldwide, and the overlap between TRANSFORMERS enthusiasts and TECNO’s Generation Z and young user base finds strong synergy. The launch of the SPARK 30 series will be even more memorable as it coincides with the 40th anniversary of the TRAMSFORMERS series and the release of the new TRAMSFORMERS movie TRANSFORMERS ONE. Consumers can expect a series of exciting and joint marketing initiatives to emerge following the official launch of the SPARK 30 series.
Winning the hearts of fans
“Working with TECNO, we are excited to bring the TRANSFORMERS franchise to new audiences in the form of an advanced and powerful new smart device. Promotions like these allow us to explore new ways to engage and inspire both longtime and new fans of the TRANSFORMERS universe, especially as we celebrate the 40th milestone.”pearl anniversary and the new global motion picture TRANSFORMERS ONE.” “The new season of the pandemic has been a great success,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.
TRANSFORMERS ONE, the first fully CG animated film, will be released on September 20, 2024. TRANSFORMERS ONE is the untold origin story of OPTIMUS PRIME and MEGATRON, sworn enemies but once friends who were as close as brothers and changed the fate of Cybertron forever. The first fully CG animated TRANSFORMERS film, TRANSFORMERS ONE features an all-star voice cast including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi, along with Laurence Fishburne and Jon Hamm.
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The TECNO SPARK Series aims to be the most compelling smartphone designed for Generation Z and the younger generation in the industry. With over 80 million users worldwide, the SPARK series combines its iconic youthful, vibrant and trendy design, powerful overall performance and versatile camera capability, making it a favorite choice in its price range. We will learn more details about the highlights and customized features of the TECNO SPARK 30 Series and TRANSFORMERS Edition soon.
About TECNO
As a global innovative technology brand operating in over 70 markets, TECNO is committed to revolutionizing the digital experience in global emerging markets and relentlessly strives for the perfect integration of contemporary, aesthetic design with cutting-edge technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. With the brand essence of “Don't Give Up on Anything,” TECNO aims to bring forth the best and latest technologies for forward-thinking individuals and inspire them to never give up on their best selves and their best futures. For more information, you can also visit TECNO's official website.
ABOUT HASBRO
Hasbro is a leading toy and game company on a mission to entertain and connect generations of fans through the wonder of storytelling and the excitement of play. Hasbro delivers play experiences to fans of all ages around the world through toys, games, licensed consumer products, digital games and services, location-based entertainment, movies, TV and more. With a portfolio of more than 1,800 iconic brands, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as leading partner brands, Hasbro brings fans together wherever they are, from desktop to screen.
Hasbro’s purpose is to create joy and community for people all over the world through one game, one toy, one story. For over a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the Top 100 Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by the Ethisphere Institute, and one of the 50 Most Community-Focused Companies in the U.S. by Civic 50. For more information, visit their official website or visit @Hasbro on LinkedIn.
ABOUT TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans worldwide. Since 1984, the battle between the Autobots and the Decepticons has come to life in movies, TV shows, comics, innovative toys and digital media, bringing incredible “MORE THAN MEETS” experiences to fans of all ages. The enduring connection to the brand is evident in its rich storytelling and characters: the heroic Autobots who strive to protect all life.