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Innovative technology brand TECNO today announced that it has become the Official Global Supporter of the Asian Football Confederation’s newly announced club competitions – AFC Champions League Elite™, AFC Champions League Two™ and AFC Women’s Champions League™ for the 2024-2025 season. This strategic partnership further underscores TECNO’s commitment to expanding its reach in its core markets in Asia and creating a meaningful connection with every football fan who shares its ‘Give Up Nothing’ spirit of progress and innovation.
The partnership was announced at an official signing ceremony held in Kuala Lumpur, the capital of Malaysia, where AFC representatives and TECNO executives expressed their excitement and goals for the partnership.
“This partnership represents the shared values of passion, excellence and innovation between TECNO and AFC. More than just a sponsorship, it is a milestone that showcases the brand spirit of ‘Giving Up on Nothing’ and a celebration of both parties embarking on a new journey and creating more impactful experiences for fans across Asia.” said Laury Bai, TECNO Marketing Director.
“At TECNO, we have always believed in the power of sports to unite communities and inspire progress. This collaboration not only enables all Asian football fans to have a more interactive and immersive experience at matches through our advanced technology, but also enables us to build a deeper connection of shared passion between TECNO and football fans.”
Partnership for the future
AFC Secretary General Datuk Seri Windsor John said: “As the AFC enters a new era of innovation and transformation, led and driven by the renewal of our club competitions, we are delighted to welcome an organisation that shares common values in global innovative technology brand TECNO.”
“We thank TECNO for recognizing the growing global appeal of the AFC’s world-class competitions, which will lead to unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments with the passionate fans of Asian football.”
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By reaching out to the vast fan base of AFC club competitions, where the global television audience is close to 1 billion, TECNO aims to connect with the larger sports community, increase the joy and excitement of football, and inspire people to bring the passion of the game into their daily lives. As digital experiences become an indispensable part of the football fan experience and the demand for smart technology continues to grow across Asia, TECNO aims to expand its brand presence in various markets across the continent through its partnership with AFC. By making cutting-edge technology and products more accessible, TECNO hopes to offer football fans unique, immersive digital experiences to enhance the way they experience football in their daily lives.
Growing both the sport and the brand
Additionally, the partnership highlights TECNO’s enduring commitment to using sports as a bridge to resonate with global consumers and create shared experiences among its audiences. The belief in the power of sports and technology to inspire individuals to move forward, pursue their dreams, and follow their passions is deep in TECNO’s brand DNA, and the brand seeks to bring this belief to life by creating meaningful programs that motivate consumers to unlock their potential through sports.
In the past, by sponsoring the 34th Africa Cup of Nations (AFCON), TECNO has made a lasting impact with a series of campaigns that made matches accessible to the entire football community in Africa, creating unique viewing experiences, and has also committed to renovating 100 football fields across Africa in the next five years, making football accessible to more remote African communities. Through its partnership with the AFC, TECNO will continue to rise and innovate to deliver similar unforgettable experiences in Asia, encouraging football fans to jointly champion the spirit of “Stop at Nothing” to create more and build a better future together.
About TECNO
As a global innovative technology brand operating in over 70 markets, TECNO aims to absolutely revolutionize the digital experience in global emerging markets and relentlessly strives for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. With the brand essence of “Don't Give Up on Anything”, TECNO is also committed to bringing out the best and latest technologies for forward-thinking individuals and inspiring them to never give up on their best selves and their best futures. For more information, you can always visit TECNO's official website.