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Innovative technology brand TECNO today announced its TECNO AI vision at IFA Berlin 2024. Unlike others, TECNO AI introduces a range of AI functions that will boost productivity, provide more practical value, and enable easier creative entertainment. These practical features will soon be available across TECNO’s incredible smart device ecosystem to empower users’ daily lives. The new TECNO AI vision will see TECNO harness the power and potential of AI to enable even greater creativity, convenience, and productivity among its global consumers, encouraging early adoption of AI in emerging markets, and enabling consumers there to reap the benefits of AI from the earliest stage.
“TECNO has always been committed to revolutionizing digital experience in emerging global markets.” TECNO General Manager Jack Guo said: “As the era of AI takes shape, the digital divide is becoming increasingly apparent as the development of new digital technology continues apace. TECNO hopes to bring the most advanced AI technology and innovation to emerging markets so that every consumer in the world can equally and fairly enjoy the productivity, convenience and creativity that AI can bring.”
Moving towards the use of artificial intelligence
Strengthening its commitment to providing users with the best experiences, TECNO’s AI vision has been further clarified by focusing on delivering “Practical AI” with ultimate localization. TECNO believes that the most important quality of AI technology is that its integration into daily life can truly help consumers, improving their quality of life and efficiency. To ensure this is achieved for users worldwide, TECNO’s AI vision is tailored to the needs of local consumers, meeting their demands where they live, and localization is an important part of TECNO’s AI strategy. TECNO’s AI vision integrates the most advanced AI features on the market, such as AI writing, translation, search, drawing, and more.
TECNO will invest more in its diverse AI strategy going forward. The first focus will be on AI language localization, including minority language translation and semantic recognition enhancement; the second focus will be on the integration of AI and native applications that can transform smart devices into customized personal assistants, helping users hail taxis, find directions, order takeaways, and more in a fluid and functional manner.
TECNO made significant breakthroughs in AI in 2024 with the launch of new AI-powered devices and AIOS technologies at MWC Barcelona 2024 in February. From enhancing social interaction to improving business performance and assisting in daily life, several impressive functions are being showcased in the introduction of TECNO AI vision at IFA Berlin 2024. Among these functions, Gemini integrated Ella AI Assistant and creative AI ArtboardPromising to take the smart lives of global consumers to the next level in a more productive and creative way.
Enjoy High Productivity with Ease Every Day
At the heart of TECNO AI vision is the newly updated Ella AI Assistant – users’ new best friend for making daily life tasks easier, increasing productivity at work, and making time for what really matters. TECNO AI Assistant is now integrated with Gemini, revolutionizing how it interacts with users and bringing it to life in an exciting new way.
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TECNO AI Assistant Smart Q&A The conversation function means that it can now engage in chat streams with users instead of providing a single response per interaction. Want to dress according to the weather? Ask AI Assistant for a weather update! Need help with scheduling? Ask AI Assistant to plan your day! Don't know what to cook? Ask AI Assistant for recipe inspiration! From simple tasks to complex problems, TECNO AI Assistant is now ready to assist users around the clock.
More useful features
TECNO AI Vision is also ready to help users eliminate communication barriers. Real Time TranslationWhether it’s learning a new language or communicating with clients abroad, this handy tool instantly converts speech to text during phone calls or in-person situations, enabling users to engage in smoother global conversations.
TECNO's AI Writing functions are a productivity game-changer for professionals and students, saving energy and effort for more important tasks. When faced with long and time-consuming text on a website or document, users can turn to TECNO AI Assistant to quickly create a more manageable summary of the content. When it comes to writing and editing, it can generate new texts from scratch, correct texts, and rewrite texts in friendly, professional, or concise styles.
Finally, to add more creativity to every day, TECNO AI Search It allows users to learn about the world with a swipe of their finger on the screen. Whether it’s creating a tiramisu recipe from an image of an unknown cake or purchasing a striking fashion accessory seen on social media, all users have to do is circle something on their screen to receive smart information.
Boost Your Creativity with Artistic and Imaginative AI
TECNO AI comes with exciting functions that will give users a boost in creativity.
AI Artboard transforms every user into an artist. With the power of AI, users can create a universe of masterpieces in a variety of styles based on just a few words of text. From dogs captaining spaceships to more realistic head shots for social media profile pictures, users can unleash their imagination.
With AI Image Editingusers will always have the perfect shot. AI Erase comes to the rescue of those great shots that are ruined by passersby or stray objects. Instead of deleting shots, users can now easily delete the parts of the shot that they don’t want to see. To take shots to the next level, AI Portrait Beautification allowing users to define their own appearance, AI Cutting allows users to select and extract parts of an image to share in a chat or create new images. Besides images, users can also explore the world of videos AI Video ProductionTECNO AI Vision powers the entire filmmaking process, from writing scripts to creating videos and adding subtitles in post-production.
TECNO AI Integration on TECNO Devices
TECNO believes that for the interaction between AI and global users to be meaningful, it must ultimately be realized through the application of technologies into devices. By doing so, users in emerging markets will feel the distinct benefit of future technologies in their daily lives, as is the goal of TECNO’s AI strategy. TECNO is seamlessly integrating AI technologies into its entire product ecosystem, including notebooks, headsets, AR gaming sets, and other wearables, to significantly enrich the smart device experience for global consumers.