Samsung has dropped the price of the Galaxy S24 by $200, to $1,219.99. This discount comes just a few weeks before the iPhone 16 launch and follows a similar price cut earlier this month ahead of the launch of Google’s Pixel 9. Samsung usually saves these types of discounts for the Black Friday season, but this year the company appears to be using aggressive pricing strategies to compete with Apple and Google.
Details of New Discount and Exchange Offers
The $200 price cut is available through September 2, but only if you don't have a phone to trade in. If you do have a phone, Samsung has increased the trade-in values on a few devices. Here are some of the trade-in prices:
$650 For Galaxy S22 Ultra
600 dollars For Galaxy S21 Ultra
500 dollars For Apple iPhone 14 Pro Max
400 dollars For Apple iPhone 13 Pro Max
By comparison, Samsung's trade-in values for Google phones are much lower. For example, the Pixel 7 Pro and Pixel 8 Pro are only worth: 300 dollarsThis figure is relatively low, especially considering that the Pixel 8 Pro is not even a year old yet.
Google's Trade-In Deals and New Galaxy S24 Offers
Google also runs attractive trade-in deals specifically for its own devices. Here’s the value of the Pixel 8 Pro $699 in trade-in, the highest value among the three companies. Even the Pixel 7 Pro $540For other brands, Google offers: $635 Higher than Samsung for iPhone 14 Pro Max 500 dollarsbut only $360 Much less than Samsung's for the Galaxy S22 Ultra $650.
Google's high trade-in values coincide with a new pre-order deal for the Pixel 9 Pro Fold, which includes: 350 dollars store credit, one year free Gemini Advanced and 2TB cloud storage. This offer is similar to what Google offered with the Pixel 9, but now includes additional store credit that’s almost enough to buy the Pixel Watch 3. $349.99.
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Samsung's Foldable Deals
Samsung is also offering some attractive deals on its foldable phones. The company has expanded its offer for the Galaxy Fold 6, offering free double storage, better trade-in prices, and $300 in-store credit for a wearable. The bundle also includes a free year of Samsung Care+, which the company rates at $1,500 total, assuming you trade in your Galaxy Z Fold 5 for $1,200. However, it may not be wise to trade in a relatively new phone like the Fold 5.
Apple's Potential Response
Apple could soon join the Android price war. While the company has typically relied on carriers to offer deals on iPhone pre-orders, its recent actions suggest a shift in approach. In May, Apple launched a rare promotion that temporarily increased trade-in values for older smartphones that compete with Samsung’s. Apple also slashed prices in China around the same time to compete with Huawei, another rare move for the company.
Solution
The smartphone market is currently witnessing fierce competition among major players, with Samsung, Google, and Apple all trying to grab consumer attention with aggressive pricing strategies. Samsung’s recent decision to slash the price of the Galaxy S24 by $200 and offering attractive trade-in offers is a clear indication of the competitive landscape.
Google has also responded with competitive trade-in deals and bundled deals, including a free year of Gemini Advanced and 2TB of cloud storage with a Pixel 9 Pro Fold pre-order. Apple, while traditionally less aggressive with its pricing strategies, has shown signs of increasing competition with recent promotions and price cuts in certain regions.
We can expect competition to intensify as the iPhone 16 launch approaches. Consumers are likely to take advantage of these competitive offers, offering opportunities to save on new devices or upgrade their existing phones at attractive prices. The smartphone market is dynamic, and we look forward to seeing how these pricing strategies evolve in the coming months.