New YouTube tools protect creators from fake, AI-generated audio and video files

To prevent YouTube users from being misled into believing that AI-generated content is real, Google and YouTube are developing tools that can quickly notify content creators when their faces and voices are used by AI. Amjad Hanif, Vice President of Creator Products at YouTube, just wrote about the new tools YouTube will use to protect its creators.

The technology behind YouTube's Content ID will allow the streamer's partners to detect and manage AI content that simulates their singing voices, a feature that could be deployed as early as early next year. In addition, other technologies are being developed that will allow people in various positions (such as actors, athletes, creatives and musicians) to find and manage AI-generated content that falsely shows their faces on the streaming platform.

YouTube's Hanif said: “This, combined with our recent privacy updates, creates a robust set of tools to manage how AI is used to represent people on YouTube.” The tools will help detect when fake AI-generated voices come from the fake AI-generated likenesses of musicians. A pilot program will launch next year.

The Content ID mentioned above has been used by YouTube creators to find content containing their intellectual property. Back in 2016, Mashable reported that using the tool helped rights holders collect $2 billion in royalties between 2007 and 2016 that they might not have received otherwise.

“Since 2007, Content ID has provided rights holders with comprehensive control over their entire catalogs on YouTube – with billions of claims processed each year – while generating billions in new revenue for artists and creators through the reuse of their work. We are committed to bringing this same level of protection and empowerment into the AI age.” Amjad Hanif, Vice President of Creator Products at YouTube

Hanif points out that content uploaded to YouTube is used to “improve the product experience for developers and viewers on YouTube and Google, including through machine learning and AI applications.” He adds: “We remain committed to ensuring that YouTube content used on Google or YouTube to develop our AI-powered tools is used responsibly.”

He also states: “We believe that as AI evolves, it should enhance human creativity, not replace it. We are committed to working with our partners to ensure their voices are heard in future advancements, and we will continue to develop guardrails to address concerns and achieve our shared goals. Since our beginnings, we have been focused on helping creators and companies build thriving communities on YouTube, and our focus remains on creating an environment where responsible innovation thrives.”

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