WhatsApp is working on a new feature to help users better understand how their conversations with businesses might involve Meta. The feature, currently in beta for Android, focuses on making the process more transparent, particularly when businesses use Meta services like ads on Facebook or Instagram.
Business Chat Indicators
The latest WhatsApp beta 2.24.18.7 update for Android introduces two new indicators in business chats. These indicators will notify users when Meta might receive some details about their interactions with certain businesses. The first indicator, a single arrow (>), indicates that Meta might receive limited information, such as the number of interactions with a business. This happens when users click on an ad on Facebook or Instagram that takes them to WhatsApp.
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In some cases, users may see two arrows (>>). This indicates that Meta may be actively receiving messages from that business chat. Businesses that use Meta’s AI to respond to customer queries will trigger this indicator. This lets users know when their interactions may involve Meta’s AI services and tailor their responses.
Enhanced Transparency
These indicators will be visible in chat and on the chat info screen. This extra level of detail lets users know when and how Meta is involved in business chats. This update does not impact end-to-end encryption of personal and group chats, which remain secure and private.
Control and Privacy
Not all businesses will display these new indicators, as some can only use WhatsApp without the extra Meta services. Users will always have the option to interact with these businesses or not. If they do not agree with their data sharing practices, they can block or report the business.
Solution
WhatsApp’s latest update aims to give users more control and awareness when interacting with businesses. The feature is still under development and more updates will come as the feature becomes available.