According to data from Counterpoint Research, smartphone shipments in the US rose 5% year-on-year in July. Apple was the largest smartphone maker in the US in July, with a 49% market share. This put the iPhone 7.5% below its 53% market share of the American pie in July. Shipments of iPhone models in the US fell 4% year-on-year.
Sales of the iPhone 15 Pro model rose by double digits in the US in July
Samsung trails Apple in the US, increasing its market share by four percentage points to 28% in July, up 17% year-on-year. Shipments in the US increased 23% from July 2023 to July 2024. This month, Samsung launched the Galaxy Z Fold 6, Galaxy Z Flip 6, Galaxy Watch 7, Galaxy Watch Ultra and the new Galaxy Ring.
Motorola is enjoying a strong surge in the US thanks to its new clamshell foldable device, the Razr+ (2024). Motorola's US market share rose from 10% to 14%, a 40% year-over-year increase. Motorola is the third-largest vendor in the US after Apple and Samsung, and its US phone shipments grew a solid 42% year-over-year in July. Motorola is right behind Samsung in the US, which was previously occupied at times by other companies such as China's ZTE, South Korea's LG, and Taiwan's HTC.
The top three smartphones in the world by sales in the second quarter were the iPhone 15 with a 4.1% share of global smartphone sales in July. The iPhone 15 Pro Max came in second with a sales share of 3.7%, and the iPhone 15 Pro which accounted for 3.1% of global smartphone sales in July.
Help us iPhone 15 Pro And iPhone 15 Pro Max Sales until the iPhone 16 series is released in the US in September are Apple's Apple Intelligence AI initiative. Apple Intelligence requires 8GB of RAM to run, only the iPhone 15 Pro And iPhone 15 Pro Max qualify among the currently published models. As soon as the iPhone16 The series will be unveiled on September 9th and released shortly thereafter (possibly on September 19th). Demand for all four new models could be high, as the iPhone16, iPhone16 Additionally, the iPhone 16 Pro and iPhone 16 Pro Max all come with 8GB of RAM, meaning all of Apple's iPhone models in 2024 will support Apple Intelligence.
We explored Apple Intelligence features in these two articles:
You can go through them as many times as you like!