Sometimes intuitive logic doesn’t work. Consider this: You might think that the cheapest iPad is the best-selling iPad. But no. It’s actually the other way around.
According to a new CIRP report released today, the iPad Pro is the best-selling iPad. In the second quarter of this year (April to June), iPad Pro sales accounted for 43% of total iPad sales, making it the best brand ever.
In second place, as you can see, is the vanilla iPad with 35% of the pie, followed by the iPad Air with 12% and the iPad mini with 10%. Compared to Q2 2023, the iPad Pro share increased by 5%, the vanilla iPad share remained stagnant, while the iPad Air and iPad mini shares both decreased to make way for even more iPad Pro sales.
There’s a pretty obvious caveat here. The new iPad Pro models launched in May, right in the middle of the second quarter, and that obviously had an impact on these numbers. But new iPad Air models also launched at the same time, and yet no one seems to want them.
CIRP expects iPad market share to stabilize within another quarter or two, at which point we'll know more definitively whether the iPad Pro surge was just a limited-time event depending on the next-generation's launch schedule.
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