A total of 43.7 million smartbands and smartwatches were shipped during the April-June period (Q2), with Huawei leading the global market in both shipments and market share. According to the latest wearable device tracking data from IDCHuawei recorded a remarkable year-on-year growth rate of 42%, with 8.9 million global shipments and a market share of 20.3%.
China is the largest growth market for wearables, where Huawei shipped about 6 million smartwatches and increased its market share to 38.4%. Despite Huawei's success, the global smart wearables market saw a slight decline of 0.7% compared to the same period last year.
Huawei saw strong demand for its wristbands and smartwatches, with the Watch Fit 3 being a key growth driver globally. The brand also managed to expand its market share in Central and Eastern Europe, the Middle East and Africa, and Latin America.
Xiaomi ranked second globally with 5.9 million shipments and a 13.5% market share. Xiaomi’s entry-level Redmi series was a key growth driver, while more premium devices like the Watch S3 and Watch 2 also performed well.
Apple came in third with 5.7 million units shipped and a 13.1% market share. Cupertino saw its shipments drop nearly 12% year-over-year due to fierce price competition from its Chinese rivals.
Samsung shipped 3.3 million smartwatches during the period, with the Galaxy Fit 3 being the main growth driver. BBK rounded out the top five with 2.9 million shipments and 6.6% market share thanks to strong demand for its kids’ watch models in China.
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