HMD Global took over Nokia in 2016. For years, HMD focused on the Nokia brand. However, recently their strategy has changed and they are now focusing more on the corporate brand. HMD has launched several phones globally targeting different markets. Now it is time for the Chinese market to get HMD branded phones.
Earlier, we have seen HMD branded phones launch in India. The Crest series was specifically designed for Indian consumers. Also, the marketing campaign was on point. Now the company is after the largest smartphone market.
HMD Creates Social Media Accounts in China
Gizchina News of the Week
The report from HMD News reveals that HMD has officially announced its arrival in China. The company shared a post about its arrival on its Chinese social media accounts. The announcement was made on the newly created social media accounts with the HMD brand. However, the exact details of the smartphones have not been revealed. It is also worth noting that Nokia still has its social media accounts. The HMD phones launched in China will likely be different from the global ones. We have seen a similar approach in other markets. So it will be interesting to see the company’s approach in China.
The brand is currently experimenting with various phones. For example, they recently announced the HMD Skyline, which revives the iconic design of Nokia Lumia phones. HMD is also expected to launch another phone called the Hyper, which will bring the Lumia-inspired design language and some other highlights. Moreover, the company has also launched some cost-effective phones like the HMD Pulse series. To survive in China, HMD needs to offer high-value phones. It is a highly competitive market and hence, the devices need to be priced aggressively. Do you think HMD can make a place in the Chinese market? Let us know in the comments below.