Apple recently reminded App Store developers and book distributors of an important deadline. The tech giant announced that developers who want to keep their apps on the European App Store must submit their merchant credentials by February 17, 2025. Failure to do so will result in their apps being removed from the platform. This move is in line with requirements set out by the European Digital Services Act (DSA).
Compatibility Deadline for Developers
Apple’s announcement on August 16, 2024 clearly reminds developers of their obligations under the new regulations. Starting October 16, 2024, developers will be required to provide their merchant status when submitting new apps or updates for publication in the EU. This requirement applies not only to app developers, but also to book distributors who sell through Apple’s platforms. Apple made the official announcement on its Business page, where developers can find detailed instructions on how to submit merchant information.
Understanding Trader Identity
The term “merchant” is defined by the European Digital Services Act as any natural or legal person engaged in trade, business, craft or profession. This definition includes both public and private entities, as well as individuals or companies acting on behalf of others. Essentially, anyone conducting business in the EU through the App Store or iTunes must comply with this new requirement.
Impact on Developers
For developers, this new rule means they need to act quickly to ensure their apps remain available on the European App Store. Those who fail to meet the February 17, 2025 deadline will have their apps removed from the platform. This could have significant ramifications for developers who rely on the European market for a significant portion of their revenue.
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How to Submit Merchant Information
Apple has provided a clear process for developers to submit merchant information. Developers need to visit the Business page on the Apple website and follow the instructions provided. The submission process is designed to be simple, but developers must complete it before the deadline to avoid any disruption to their business.
The Role of the Digital Services Act
The European Digital Services Act (DSA) is key to new rules for online commerce. The DSA aims to make the web safer and more understandable for users and businesses. The DSA aims to increase trust and duty on online stores like the App Store by requesting merchant information. With the deadline approaching, both app makers and booksellers must be ready to meet these new requirements. Apple’s warning is a warning to those who are not aware of the upcoming changes.
By taking action now, they can ensure they meet the deadline and avoid any harm to their business. Apple’s push for these new rules is part of its broader drive to comply with EU law. The company has faced increased scrutiny from EU regulators in previous years. The move is seen as a way to build a good reputation in the region. By pairing with the DSA, Apple is helping to build a clearer, more accountable online store.
Solution
The new requirement for developers and booksellers to provide merchant information is a significant change to Apple’s policies for the European market. With the February 17, 2025 deadline fast approaching, it’s vital that those affected act quickly. By understanding the new rules and providing the necessary information, developers and booksellers can maintain their presence on the European App Store. As the digital landscape evolves, compliance with regulations like the DSA will become increasingly important for businesses operating in the EU. What do you think of this new requirement from Apple? Is the EU making the right decision? Let us know your thoughts in the comments section below