Apple is gearing up for the highly anticipated iPhone 16 series launch, scheduled to take place in less than a month. With expectations high, the company is preparing for a significant increase in sales this year. In response, Apple’s primary manufacturer, Foxconn, has increased its production capacity to meet the expected demand.
Apple Ramps Up Production for Highly Anticipated iPhone 16 Launch
Recent reports indicate that Foxconn has begun mass production of the iPhone 16, with Samsung and LG supplying the displays. To support this increased production, Foxconn has hired 50,000 additional workers at its Zhengzhou factory, the world’s largest iPhone manufacturing facility. These new hires were recruited through social media and job sites, and were offered an hourly wage of 25 yuan, or about $3.52.
The decision to expand the workforce comes as Apple expects iPhone 16 sales to be 10% higher than its predecessor. Apple expects to sell 90 million iPhone 16 units in the second half of 2024 thanks to new features and advancements in artificial intelligence (AI).
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One of the key drivers behind the expected sales growth is the introduction of Apple Intelligence. A suite of AI features that will be available across the entire iPhone 16 series. Previously, these AI capabilities were limited to the iPhone 15 Pro and iPhone 15 Pro Max models, which required 8GB of RAM. However, with the iPhone 16 series, all models will have access to these advanced features. It will allow them to appeal to a wider audience.
The iPhone 16 Pro series will include a 48-megapixel ultra-wide-angle sensor. And it will run the new A18 Pro AP processor. Meanwhile, the 16 and 16 Plus models will feature the 3nm A18 AP processor, which offers improved performance and efficiency.
So as the launch date draws near, anticipation for the 16-series continues to grow, with many eager to see how these improvements will translate to the user experience. Apple’s strategic moves, including Foxconn’s workforce expansion, underscore the company’s confidence in the success of its latest smartphone lineup.