The upcoming iPhone 16 series is expected to debut on September 10 this year, assuming the report is correct, of course. But what will the Pro and non-Pro mix look like? Well, Electricity obtained supply chain information revealing Apple's production plans.
The OEM will initially produce about 90.1 million iPhones, slightly more than the 86.2 million target set last year. As before, the company plans to produce more Pro Max models, which will account for 37% of the total mix, or 33.2 million units.
That’s significantly more than the 24.2 million iPhone 15 Pro Max units sold last year. Regular 16 Pro units are expected to be 26.6 million (30%), up from last year’s 21.8 million 15 Pro models.
Non-Pro variants will make up 33% of total production, with the standard iPhone 16 seeing a modest increase from 21.8 million units to 24.5 million (27%), while the iPhone 16 Plus will only be manufactured at 5.8 million (6%). This is the only model that will see a reduction. For reference, the iPhone 15 Plus' expected production last year was 8.5 million.
Of course, plans can always change depending on demand, but it's clear that demand for the Plus model is decreasing year over year, so rumors that Apple will replace it with another iPhone variant in the future could be true.
The increase in production of the iPhone 16 Pro and 16 Pro Max signals an increase in Apple's revenue, as these are the most expensive models in the company's portfolio and could also generate higher profit margins.
Source (in Korean)